.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech start-ups, when accustomed to running into billions in venture capital each year, have actually raised virtually $360 thousand until now this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That lag results from market saturation, enhanced regulative pressures, and economic uncertainties.ADWEEK talked with 5 VCs that remain to invest in adtech firms, in spite of these challenges, concerning what they are searching for as well as what they prevent. Maybe unsurprisingly, these financiers are targeting possibilities in privacy-focused technologies and also industry-specific places such as connected television.